What's included
Research & positioning
Before designing anything, we understand what your brand represents and what genuinely sets it apart from its direct competitors.
Logo & visual system
A logo that works as well on a storefront as on an app icon, built to last, not to follow a passing trend.
Color palette & typography
Choices that have a reason behind them, not a random pick from a free font library.
Complete brand guide
A reference document that keeps your brand consistent, whether it's applied by you, your team, or an outside vendor.
Adaptations (social media, print, email signature)
Your identity applied everywhere your brand shows up, with no improvisation for each new format.
Our method
A visual system people recognize, remember, and respect.
- 01
Research & positioning
Analysis of your market, your competitors, and what your brand needs to embody to stand out long-term.
- 02
Creative exploration
Several visual directions presented and discussed before settling on a final one.
- 03
Finalization & system
Building the complete system: logo, colors, typography, adaptations.
- 04
Delivery & guidelines
Handover of all source files and a clear brand guide for consistent application over time.
Growth
- Everything included in Essential, plus:
- Complete identity (logo, palette, typography, iconography, patterns)
- Detailed brand guide
- Social media adaptations
Signature
- Everything included in Growth, plus:
- Complete brand identity
- Positioning strategy
- Full print, digital, and signature guidelines
- Ready-to-use templates
Frequently asked questions
Not necessarily. We can assess what's working in your current identity and build a coherent system around it, rather than discarding it on principle.
The exact number depends on the package chosen, but the approach stays the same: thoughtful directions built from real research, not ten shallow variations of the same concept.
Yes, all source files are delivered at the end of the project. Your identity belongs entirely to you.
It's precisely for smaller businesses that the difference shows the most. Against competitors with bigger marketing budgets, a strong identity is what lets you compete on perception instead of price.
Between 2 and 5 weeks depending on the package, enough time to properly explore directions before locking in a final one.
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A visual system people recognize, remember, and respect.